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| 机构视觉形象再设计之我见 | |
| 引用本文： | 贾林笳. 机构视觉形象再设计之我见[J]. 同济大学学报(社会科学版), 2004, 15(3): 75-79 |
| 作者姓名： | 贾林笳 |
| 作者单位： | 同济大学建筑与城市规划学院建筑设计及其理论专业2001级硕士研究生 |
| 摘 要： | 任何机构的视觉形象都不是一成不变的 ,它往往随着该机构的发展战略变化而改变。在中国加入WTO以后 ,为了充分与世界接轨 ,在同行业的竞争中取得优势 ,机构视觉形象的再设计显得尤为重要。本文主要讨论在机构发展、扩张、兼并等战略下所产生的机构视觉形象的再设计。 |
| 关 键 词： | 机构视觉形象再设计 本地化 战略 |
Organization VI Redesign |
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| Jia Linjia. Organization VI Redesign[J]. Journal of Tongji University(Social Science Section), 2004, 15(3): 75-79 | |
| Authors: | Jia Linjia |
| Abstract: | For many organizations,visual identity is always changing.How to redesign visual identity is up to organizations' strategy.Since China has entered the WTO,domestic organizations participate in intensive international competition,in order to survive,develop and win in this competition,and become completely international companies,domestic enterprises attach more and more attention to visual identity redesign.This article discusses visual identity redesign under the strategy of steady development,market expansion and mergence,etc. |
| Keywords: | Localization Visual Identity Redesign Strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |