| 传播视域下的中英旅游外宣翻译研究 |
| |
| 引用本文： | 王静.传播视域下的中英旅游外宣翻译研究[J].长春工程学院学报(社会科学版),2015(2):75-78. |
| |
| 作者姓名： | 王静 |
| |
| 作者单位： | 北方民族大学 外国语学院，银川 750021; 上海外国语大学，上海 200083 |
| |
| 基金项目： | 宁夏哲社科项目跨文化传播视野下宁夏特色品牌对外译介策略研究 |
| |
| 摘 要： | 翻译是一个综合的动态体系，在本质上是跨越语言层面的跨文化传播行为。作为特殊的传播行为———旅游景点的翻译常常因文本传达出的“拟态环境”而受到很大的影响。译者除了需要在语言形态上异化文本，更需考虑受传者的反映，进行恰当地变形、增删或扭曲，从而激发游客产生预期的“拟态环境”，产生预期的传播效果。译者更应了解，中英旅游翻译也是一种复杂的、有目的的对外宣传行为。本文在外宣传播的视域下论述了中英旅游翻译的机制。
|
| 关 键 词： | 旅游翻译 外宣翻译 传播 |
C -E publicity translation on tourist texts within the domain of communication |
| |
| WANG Jing.C -E publicity translation on tourist texts within the domain of communication[J].Journal of Changchun Institute of Technology(Social Science Edition),2015(2):75-78. |
| |
| Authors: | WANG Jing |
| |
| Institution: | WANG Jing;School of Foreign Languages and Culture,Beifang University of Nationalities; |
| |
| Abstract: | Translation is a comprehensive dynamic activity,which is in essence a trans-cultural communicative activ-ity.As a special type of communication,advertisements of tourist attractions are largely influenced by “pseudo envi-ronment”they convey.Besides linguistic aspect,the translator has to consider possible reflection of the target text readers by way of appropriate variation,amplification or omission so as to achieve optimal communicative effect.Fur-thermore,the translator must understand CE tourist translation is a purposeful complex publicity activity.By discus-sing the above issues,the article deals with the mechanism of tourist translation under the domain of foreign publici-ty and communication. |
| |
| Keywords: | tourist translation foreign publicity communication |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
