Decline of Real Love and Rise of Virtual Love: Love in Asia

In Japan, marriage rates have declined since 1980, and interest in romantic relationships has declined in the 21st century. This article shows, mainly based on the official statistics and surveys, that (i) people in contemporary Japanese society have become less willing to get married or even date; (ii) various forms of virtual love have emerged; and (iii) they have spread in East Asian countries in general. Marriage stems from romantic relationships. Simultaneously, it brings with it new economic life. In Japan and other East Asian countries there is an unwritten norm that marriage should be part of economic life. Therefore, satisfying romantic emotions outside real love and marriage is accepted.