竖屏短视频中的身体呈现与身体消费

随着应用平台的不断完善和用户习惯的逐渐养成，竖屏短视频俨然成为身体视觉形象荷载和身体审美的绝佳场域，用户也在表演与欣赏的过程中实现自身表达，获得价值认同。不仅如此，竖屏短视频还利用单手竖持、影像竖制及大数据反馈实现身体在场和人机交互的升级，进一步收割用户注意力并成为新一轮互联网商业模式演进新入口。值得注意的是，当前在改变用户消费观念和方式的同时，竖屏短视频也被消费主义裹挟，一度陷入媒介伦理失范、传播生态失衡的发展阵痛之中。

Body Presentation and Body Consumption in Vertical Screen Short Video

With the continuous improvement of the application platform and the gradual formation of user habits,vertical screen short video has become an excellent field for body visual image load and body aesthetic appreciation.Users also achieve their own expression and gain value recognition in the process of performance and appreciation.Not only that,the vertical screen short video also uses one-handed vertical holding,vertical image and big data feedback to achieve the upgrade of body presence and human-computer interaction,which further attracts users' attention and becomes a new entrance to a new round of Internet business model evolution.It is worth noting that at present,while changing users' consumption patterns and concepts,vertical-screen short videos are also entangled by consumerism,which once fell into the throes of media ethics anomie and communication ecological imbalance.