| Abstract: | ![]()
Recent environmental changes have brought about modifications in the strategic planning practices of multinational businesses. These modifications in the strategic planning practices were studied through the medium of in-depth interviews with planners in a number of concerns. Of the several changes observed, predominant are the shortening of time horizons and the increase in flexibility. Equally noteworthy is the surprising lack of change in the social concern of a number of the organizations. This article summarizes a study of the effects of environmental changes on multinational-business planning. |
