关于我国农村旅游商品开发的思考

“2006中国乡村游”的序幕已拉开。我国旅游业的快速发展,推动着旅游细分市场的形成,农村旅游已成为我国旅游市场开发中巨大的且极具潜力的市场。购物,作为旅游活动的六大要素之一,旅游商品销售增长乏力,已成为制约我国旅游发展的瓶颈,这个瓶颈,同时羁绊着农村旅游的拓展。开发农村旅游商品,不仅在推动我国农村旅游发展,而且将在解决农民增收、改变农村状况、实现农业深度发展方面发挥更大的作用。

Thought on the Exploitation of Village Tour Commodities in China

China's National Tourism Administration announced recently the village tours as the theme of tourism in 2006, which indicates "Chinese Village Tours 2006" is now on. The rapid development of China's tourism industry has promoted the segmental tourism markets. Village tour has become a huge and potential market in the exploitation of Chinese tourism market. Shopping is one of the "Six Elements" in tourism activity, but the growth in tour commodity sales is slack, which has become a bottleneck to restrict the development of China's tourism. The bottleneck also deters the development of village tour. The exploitation of village tour commodity not only promotes the development of China's village tours, but also plays an important role in solving the problem of peasants' income increase, improving the situation in rural areas and achieving the deep development in agriculture.