基于营销视角的高等教育服务品牌价值相融研究

高校、教职工和学生是高等教育服务品牌的价值金三角，高等教育服务品牌是高校、教职工和学生价值相融的结果。服务营销是高校与学生价值相融实现的有力途径，内部营销是高校与教职工价值相融的实现手段，教职工与学生价值相融的实现主要依靠互动营销。服务价值链的构建是高等教育服务品牌价值相融的关键。

Ama lgama tion of Serv ice Brand Va lue in Higher Educa tion :a Mar keting Perspective

College,faculty and students,which actualize the higher education service brand by value amalgamation,are the golden value triangle of service brand in higher education.A useful approach to implement value amalgamation of college and students is service marketing;Internal marketing is an instrument to achieve the value amalgamation of college and faculty;The realization of value amalgamation between faculty and students is mainly by dint of interactive marketing;The sticking point of value amalgamation of h...