| 如何避免态度测量偏差 |
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| 引用本文： | 刘小平. 如何避免态度测量偏差[J]. 郑州航空工业管理学院学报(社会科学版), 2000, 0(1) |
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| 作者姓名： | 刘小平 |
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| 摘 要： | 从心理学的角度,阐述态度测量过程中影响被调查者作出正确反应的各种因素,并对消除这些因素的影响进行研究,为改进测量设计、提高测量结果的准确性提供依据。
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| 关 键 词： | 测量偏差 情景效应 |
How to Avoid Bias in Attitude Measurement |
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| Liu Xiaoping. How to Avoid Bias in Attitude Measurement[J]. Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition), 2000, 0(1) |
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| Authors: | Liu Xiaoping |
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| Affiliation: | Liu Xiaoping |
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| Abstract: | The paper discusses psychologically various factors affecting correct reaction of those investigated in the course of attitude measurement and how to clear up their influences.Therefore,scientific basis is provided for im- proving measurement design and accuracy. |
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| Keywords: | measurement bias situational effects |
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