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Language modality influences risk perception: Innovations read well but sound even better |
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| Authors: | Janet Geipel Constantinos Hadjichristidis Lucia Savadori Boaz Keysar |
| Institution: | 1. Department of Psychology, The University of Chicago, Chicago, Illinois, USA;2. Department of Economics and Management, The University of Trento, Trento, Italy
Centre for Decision Research, Leeds University Business School, Leeds, UK;3. Department of Economics and Management, The University of Trento, Trento, Italy |
| Abstract: | |
| Keywords: | affect heuristic communication innovation modality risk perception |