| 图书微博营销的SWOT分析及应对策略 |
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| 引用本文： | 姚宝权.图书微博营销的SWOT分析及应对策略[J].渝州大学学报(社会科学版),2014(1):85-91. |
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| 作者姓名： | 姚宝权 |
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| 作者单位： | 湖南大众传媒学院,湖南长沙410100 |
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| 基金项目： | 湖南省哲学社会科学基金项目（11YBB106）＂＇法治湖南＇背景下政府微博新闻发布与管理研究＂ |
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| 摘 要： | 图书微博营销是在微博快速发展的情况下,基于微博的信息传播特点而提出的一类图书营销方式.本文运用SWOT分析方法来分析图书微博营销的优势、劣势、机会与威胁,并在此基础上提出图书微博营销应注意整合微博营销平台、培养微博领袖等应对策略.
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| 关 键 词： | 图书 微博营销 SWOT分析 传播模式 在线图书 营销平台 微博平台 |
SWOT Analysis of Books Blog Marketing and Its Corresponding Strategy |
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| YAO Bao-quan.SWOT Analysis of Books Blog Marketing and Its Corresponding Strategy[J].Journal of Yuzhou University(Social Sciences Edition),2014(1):85-91. |
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| Authors: | YAO Bao-quan |
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| Institution: | YAO Bao-quan ( Hunan Mass- Communication College, Hunan Changsha d 10100, China ) |
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| Abstract: | Books blog marketing is a class of books marketing methods based on blog information dissemination feature under the background of rapid development of biog. This paper uses SWOT analysis method to analyze the advantages, disadvantages, opportunity, challenge of books blog marketing, and based on this, points out the corresponding strategy such as integrating blog marketing platforms and cultivating blog leaders and so on for books blog marketing. |
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| Keywords: | books blog marketing SWOT analysis transmission model online books marketing platform blog platform |
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