| 供应链产品分销博弈分析 |
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| 引用本文： | 冯立杰.供应链产品分销博弈分析[J].西北农林科技大学学报,2004,4(5):84-87. |
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| 作者姓名： | 冯立杰 |
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| 作者单位： | 天津大学,管理学院,天津,300072 |
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| 摘 要： | 在许多产业中,产品生命周期非常短,所以制造商允许分销商在未确定需求的情况下提前订货。本文通过分析随着需求的不确定性变化,供应链上的供应商和分销商为了最大化自己的利润所选择博弈结构的变化,以及不同博弈结构下,各个博弈方和整个供应链的利润,以期为各博弈方选择博弈结构提供指导。
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| 关 键 词： | 供应链 博弈 不确定性 利润 |
| 文章编号： | 1009-9107(2004)05-0084-04 |
| 修稿时间： | 2004年2月12日 |
Gambling Analysis of Product Distribution in Supply Chain |
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| FENG Li-jie.Gambling Analysis of Product Distribution in Supply Chain[J].Journal of Northwest Sci-Tech University of Agriculture and Forestry(Social Science),2004,4(5):84-87. |
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| Authors: | FENG Li-jie |
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| Abstract: | In many industrial fields, product life cycle has been shortened greatly, and suppliers agree that distributors can order in advance under the condition of uncertainty. This paper analyzes how suppliers and distributors choose gambling structures to maximize their profits with the uncertainty of demand, and discusses the profits of each participant as well as the whole supply chain. This paper will be helpful to instruct participants in supply chain to choose their gambling structures respectively. |
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| Keywords: | supply chain gambling theory uncertainty profit |
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