| 广告的语言——英语报刊广告的文体特点 |
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| 引用本文： | 潘音. 广告的语言——英语报刊广告的文体特点[J]. 贵州工业大学学报(社会科学版), 2008, 0(3) |
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| 作者姓名： | 潘音 |
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| 作者单位： | 贵州大学外国语学院; |
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| 摘 要： | 广告英语作为一种运用语言,因其特殊效用,已逐渐从普通英语中独立出来发展成独特的语言变体。作为具有一定促销能力的传播媒体,其目的首先是要引起读者注意力与兴趣(attention & interest),最后唤起读者的购买欲(desire),以事实说服他们(conviction),进而促其行动(action)。从英语报刊广告中的普遍特点出发,将劳力士名表广告的标题和正文的文体特点加以分析,了解广告独特的语言表达方式。
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| 关 键 词： | 广告 句法 文体特点 |
On the Language in Advertisements |
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| PAN Yin. On the Language in Advertisements[J]. Journal of Guizhou University of Technology(Social Science Edition), 2008, 0(3) |
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| Authors: | PAN Yin |
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| Affiliation: | PAN Yin(College of International Studies,Guizhou University,Guiyang 550025 China) |
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| Abstract: | Advertising English has developed into a unique language variety with its special effect and function.The purpose of advertising English is to attract readers' attention and interest,arouse readers' desire for possessing,and convict readers to purchase.This article took the advertisement of Rolex watch as an example to analyze the special expressing pattern of advertising language. |
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| Keywords: | advertisement syntax characteristics of style |
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