| 故事潮流背后的生成语境和发展策略 |
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| 引用本文： | 杜莹杰,林玉恒.故事潮流背后的生成语境和发展策略[J].重庆邮电学院学报(社会科学版),2011(5):106-110. |
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| 作者姓名： | 杜莹杰 林玉恒 |
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| 作者单位： | [1]北京师范大学艺术与传媒学院,北京100875 [2]中国传媒大学文学院,北京100024 |
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| 基金项目： | 中国广播电视协会学术理论研究项目立项课题：全球化语境下的中国电视剧审美文化研究（2010ZGXH013）; 中国博士后科学基金资助项目（20100470220） |
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| 摘 要： | 电视节目的故事化已经成为中国电视界的新潮流和新趋势,＂故事＂成为各大电视媒体竞争的新资源。这种独特的叙事风格,不仅得到了电视人的追捧,更受到了观众的广泛喜爱。故事化带给中国电视的不仅仅是一种倾向,更是一种理念。通过细细梳理电视节目故事化的艺术特征、流行原因及其长期发展的策略,揭示了电视节目故事化存在的必然性和未来的发展趋势。
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| 关 键 词： | 电视节目 故事化 话题资源 艺术特征 电视传播 |
The Generate Context and Development Strategy Behind the Fashion of TV Program Storilization |
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| DU Ying-jie,LIN Yu-heng.The Generate Context and Development Strategy Behind the Fashion of TV Program Storilization[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2011(5):106-110. |
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| Authors: | DU Ying-jie LIN Yu-heng |
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| Institution: | 1.School of Art and Communication,Beijing Normal University,Beijing 100875,China;2.School of Chinese Language and Literature,Communication University of China,Beijing 100024,China) |
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| Abstract: | The storilization of TV program has been the new fashion of China＇s TV industry.And stories have been the major new sources which the television media are competing for.The special narrative style has got both the pursuit of TV people and broad audience affection.The storilization of TV program brings not only a tendency of Chinese TV,but also a philosophy.This paper is going to combine the art features,popular reasons,strategies of the sterilization,in order to reveal the inevitability of the existence and future development trends of the storilization of TV program. |
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| Keywords: | TV program storilization topic resources art features Television transmission |
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