| 高校形象与CI战略 |
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| 引用本文： | 刘建强.高校形象与CI战略[J].湖南工程学院学报(社会科学版),2002,12(1):68-71. |
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| 作者姓名： | 刘建强 |
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| 作者单位： | 湖南工程学院组织部,湖南,湘潭,411101 |
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| 摘 要： | 高校形象是指高校的关系者对高校所持的看法和观念 ,它由学校的外表要素、体制要素和人的要素等多方面构成。导入CI战略 ,并通过人际传递、大众传递和自我传递等多种途径 ,全面树立高校形象 ,具有十分重要的意义。
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| 关 键 词： | CI战略 高校形象 信息传递 |
| 文章编号： | 1671-1181(2002)01-0068-04 |
| 修稿时间： | 2001年10月13 |
Image of Colleges and Universities and CI Strategy |
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| LIU Jian-qiang.Image of Colleges and Universities and CI Strategy[J].Journal of Hunan Institute of Engineering(Social Science Edition),2002,12(1):68-71. |
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| Authors: | LIU Jian-qiang |
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| Abstract: | The image of colleges and universities refers to the opinins and concepts about colleges and universities.held by the related people .It consists of the exterior key element,By conducting the CI strategy and by means of interperonal transmission,public transmission and self-transmission,setting up the image in fullscale is of great significance. |
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| Keywords: | CI strategy the image of colleges and universities information transmission |
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