Evaluating Risk Communications: Completing and Correcting Mental Models of Hazardous Processes, Part II |
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| Authors: | Ann Bostrom Cynthia J. Atman Baruch Fischhoff M. Granger Morgan |
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| Affiliation: | School of Public Policy, Georgia Institute of Technology, Atlanta, Georgia 30332.;Department of Industrial Engineering, University of Pittsburgh, Pittsburgh, Pennsylvania 15260.;Department of Engineering and Public Policy, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213. |
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| Abstract: | We propose a decision-analytic framework, called the mental models approach , for evaluating the impact of risk communications. It employs multiple evaluation methods, including think-aloud protocol analysis, problem solving, and a true-false test that allows respondents to express uncertainty about their answers. The approach is illustrated in empirical comparisons of three brochures about indoor radon. |
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| Keywords: | Risk communication risk perception mental models evaluation decision making radon |
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