电视新闻杂志对社会主流价值观“潜移默化”的传播——以央视《新闻周刊》为例

为了传播社会主流价值观,传媒界一直在奋战,尤其以央视的《新闻联播》、各省市卫星频道的电视新闻节目为主宣传阵地。然而,这种"主色调"的电视新闻节目,在当今受众媒介素养不断提高,受众主动性、积极性日益提升的形势下,显然难以达到我们所期望的效果。社会主流价值观传播,应该适应新时代的需要,改变传统的主要依靠消息类电视新闻"单兵作战"的策略,强化电视新闻杂志节目、评论节目在深度解读党和国家的方针政策、引导舆论与社会正能量等方面的作用,加大对社会主流价值观"潜移默化"的传播效果。

Subtle Influence of TV News Magazine to Mainstream of Social Values：With CCTV “News weekly” as An Example

In order to propagate the mainstream of social values,the media has been fighting so long,especially in the CCTV＇s＂News Broadcast＂and the provincial satellite channels of news program as the main position. However,the author thinks that this＂primary colors＂of television news programs in today＇s situation,which audiences continue to improve their media literacy,their initiative and enthusiasm under the increasing influence,it＇s obviously difficult to achieve our desired results. Propagating the mainstream of social values should adapt to the needs of the new era,and we must change the traditional strategy which mainly relies on the TV news; we must transfer the TV news magazines,reviews＇ subtle effect to propagate the mainstream of social values,which show advantages in depth interpretation of Party and State policies,guiding the public opinion and social positive energy,etc.