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Editor's Comments
Authors:Suzanne K Steinmetz
Institution:1. Department of Management , The University of Tennessee , Knoxville, Tennessee, USA mmorris1@utk.edu;3. Department of Management and Marketing , Southeast Missouri State University , Cape Girardeau, Missouri, USA;4. School of Family Life , Brigham Young University , Provo, Utah, USA
Abstract:There are two purposes of this marriage education marketing study: (1) to compare the self-reported intra- and interpersonal qualities of 121 married couples (n = 242 individuals) attending a marriage education program with 46 married couples (n = 92 individuals) who were contacted through marketing promotional materials to attend the program but did not participate and (2) to determine if intra- and/or interpersonal qualities would predict the likelihood of marriage education attendance versus nonattendance. Results showed that compared with program nonparticipants, program participants reported lower levels of self-esteem, marital communication quality, marital commitment, marital satisfaction, family strengths, less consensus and intimacy, less fulfillment of marriage expectations, and increased levels of marital conflict. Levels of religiosity and fusion were the same for participants and nonparticipants. Wald logistic regression analysis indicated communication was the only significant predictor of marriage education participation. Implications for marriage education programming and practitioners are outlined.
Keywords:family life education  marketing  marriage education  training
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