出版媒介的融合方式及其发展

我国出版媒介的融合，大致有出版媒介自身的融合、出版媒介与其他媒介的融合、出版媒介与非媒介行业的融合等形式，每种形式又有不同的分支。我国出版媒介在跨地区、跨媒体、跨所有制、跨行业等方面的融合均已有一定发展，但某些环节还比较薄弱，需要加强，一些关系还待理顺。随着政策的进一步放开，出版媒介组织机构问的融合将以自愿、自主发展为主。媒介形态的融合将进一步加大，资本在媒介融合中的纽带作用将更加明显，出版媒介融合的多元化趋势将极大地促进出版产业的完善和发展。

The Convergence Forms and Its Development of Publishing Media

In China,there are several convergence forms of publishing,such as the convergences of publishing,the convergences between publishing and other kinds of media,and the convergences between publishing and non-media industries,each of which has different branches.The convergences of cross-regional,cross-media,cross-ownership and cross-industry of publishing have already developed,but there are still some weak sections need to be handled.With the further liberalization of policies,the convergences between the p...