惠安女服饰文化的弱化现象与保护初探

惠安女民俗风情是福建省五大旅游品牌之一，其传统服饰更是国家级非物质文化遗产保护项目。惠安女服饰文化遭到了现代流行服装的有力挑战，呈现出弱化、流失的现象。惠安女服饰文化逐渐弱化的原因有：社会公众对惠安女服饰文化内涵了解不够，政府对服饰保护的关注、宣传不够，惠安女传统服饰缺乏时尚元素等。应采取有效措施促进惠安女服饰文化的保护、传承和发展。

On the Weakening of HUiAn Women Clothing Culture and Its Protection

HuiAn women folk custom is one of the top five tourism brands in Fujian province, and their traditional costumes are the protection project of non - material cultural heritage. Right now the clothing culture of HuiAn women is weakening and even fading away due to the powerful challenges from the modern popular clothing. The causes are the lack of understanding of cultural connotations, the deficiency of government＇ s concern and public awareness, and the shortage of fashion elements in traditional costumes. Hence, effective countermeasures should be taken to promote the protection, heritage and development of HuiAn women clothing culture.