供给侧结构性改革视角下产品管理结构失衡对策 ——以凉山蜂业经营主体为例

我国农业供给侧结构性改革的目的是解决供给侧农产品全面质量能否有效满足和适应消费需求的问题。研究从经营主 体的角度展开，在调查和实践的基础上，提出扭转凉山蜂业经营主体产品管理结构失衡是消除供给侧结构与需求侧结构不平 衡的关键，指出经营主体产品管理结构中与质量管理其目标失衡的四个表现形式，分析了其产生的原因，并提出了相应对策。 突破了以往关于供给侧结构性改革的研究主要集中于宏观理论及政府职能层面的模式，为后续研究及解决实际问题提供了另 一种的思路。

Study on Solutions to the Imbalanced Product Management Structure from the Perspective of Supply-side Structural Reform:ACase of Business Entities in Liangshan Bee Industry

The purpose of structural reform of agricultural supply side in China is to make the overall quality of supply side agricultural products meet and adapt to consumer demand effectively. Based on investigation and practice, our research is conducted from perspective of the operators, and we propose that, to redress the operators'' product management structural imbalance are key to the elimination of the imbalance between supply side structure and demand side structure. We present four aspects of the imbalanced quality management goal in bee operators'' product management structure in Liangshan, analyze the causes and propose corresponding solutions. This paper breaks the previous research modes of focusing on macro-theory and government function in the supply-side structural reform and offers a different line of thinking for follow-up researches and solutions to practical problems