Exploring Antecedents of Charitable Giving and Their Impact on Subjective Well-Being in Singapore

There is a declining number of donors and increasing number of charities competing for donations in Singapore. In this study we explore the values and attitudes (i.e. empathy, individualism and materialism) associated with donation behaviour and their consequences on the donor’s subjective well-being among 226 Singaporeans from a cross-section of society. We found individuals who value warm relationships with others are more likely to have an empathetic attitude and donate money to charities. However, we did not find a relationship between individualism and donation behaviour nor materialism and donation behaviour. Moreover, helping those in need (donation behaviour) did not influence the donor’s subjective well-being. The theoretical and managerial implications are discussed and suggestions for future research provided.