| 工业品的营销创新:品牌营销 |
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| 引用本文： | 彭璀,钟嘉馨. 工业品的营销创新:品牌营销[J]. 广东工业大学学报(社会科学版), 2006, 6(1): 40-42 |
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| 作者姓名： | 彭璀 钟嘉馨 |
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| 作者单位： | 广东工业大学经济管理学院,广东,广州,510090 |
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| 基金项目： | 广东省自然科学基金资助项目“基于因特网的企业网络营销理论与营销创新体系研究”的研究成果，项目编号:990906 |
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| 摘 要： | 随着品牌理论的发展和工业品市场的成熟和完善,品牌营销在工业品营销中的地位越来越重要,文章分析了工业品市场不断发展的条件,阐述了品牌营销在工业品营销中的必要性,结合工业品营销的特点,重点探讨了工业品的品牌营销问题。
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| 关 键 词： | 工业品 营销创新 品牌营销 |
| 文章编号： | 1671-623X(2006)01-0040-03 |
| 修稿时间： | 2004-11-17 |
On Innovative Marketing of Industrial Products--Brand Marketing |
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| PENG Cui,ZHONG Jia-xin. On Innovative Marketing of Industrial Products--Brand Marketing[J]. Journal of Guangdong University of Technology(Social Sciences Edition), 2006, 6(1): 40-42 |
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| Authors: | PENG Cui ZHONG Jia-xin |
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| Abstract: | With the development of the brand theory and the maturing of the industrial product market,brand marketing becomes more important to the marketing of industrial products.This paper first analyzes the precondition for the development of the industrial product market,and then discuses the role of brand marketing in industrial product marketing.After that it focuses on the art of brand marketing for industrial products.Furthermore,some advice on brand marketing for industrial products is presented. |
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| Keywords: | industrial products innovative marketing brand marketing |
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