烟草行业零售户满意度测评及其提升对策——基于安徽烟草商业企业的调查数据分析

运用比较成熟的顾客满意度测评理论,以安徽省烟草商业企业为例,分析烟草公司面临的形势、经营状况、特别是其销售网络的现状,阐述了安徽烟草公司进行卷烟零售户满意度测评的意义,提出测评实施方法,测评卷烟零售户对烟草公司的满意程度,以了解零售户对烟草公司满意状况和存在的不满意方面。在此基础上,提出了改善这些不足的对策建议,期望以此提高卷烟零售户对烟草公司的满意程度。

Satisfaction Survey and Improvement Countermeasures to Retailers of the Tobacco Industry——Based on Survey Database of Anhui Tobacco Companies

By more mature theory of Customer Satisfaction Measurement,taking Anhui tobacco companies as an example,the author analyzed the situation,operating conditions,especially of the net-sales tobacco companies facing,and expounded significance of the survey that Anhui tobacco companies had investigated retailers' satisfaction,then put forward the methods of implementing the survey,and put it into practice,to find out retailers' satisfaction and dissatisfaction with the tobacco companies.Based on which,the author...