喧嚣的背后:对海洋经济传播的媒介生态思考——以浙江海洋经济建设示范区为例

当下关于海洋经济的报道铺天盖地,何谓海洋经济传播却不见于报端。海洋经济传播不是单纯的经济传播,也不是简单的海洋新闻报道,它涉及到与海洋经济相关联的内外部生态因子之间相互依存、互相制衡的生态关系。本文借鉴媒介生态学的理论知识,以浙江海洋经济建设中的媒介传播现象为例,考察分析海洋经济传播生态系统的构成及其生态失衡现象,探索海洋经济传播的原则与规律,藉以通过传播来增强公众海洋意识,凝聚社会共识,促进"海洋生产力"的充分挖掘,推动海洋经济可持续发展。

Behind the Hustle:Thinking on the Media Ecology of Marine Economy Communication:Taking Zhejiang Ocean Economic Construction Demonstration Area as the Example

In spite of overwhelming reports of marine economy,nowadays a clear concept of marine economy communication has never been seen in newspapers.Marine economy communication is not pure economic communication or simple marine news reports,it relates to the ecological relationships among the internal and external ecological factors associated with marine economy.Based on theoretical knowledge of media ecology,taking the media communication in Zhejiang marine economy construction,this article analyzed the composition of marine economy communication ecosystem and its ecological imbalances,explored the principles and rules of marine economy communication,increased public ocean awareness and gathered social common understanding by communication to promote the full excavation of " marine productivity " and the sustainable development of marine economy.