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| 略谈网络经济时代中小企业的营销策略创新 | |
| 引用本文： | 徐建新. 略谈网络经济时代中小企业的营销策略创新[J]. 琼州学院学报, 2004, 11(6) |
| 作者姓名： | 徐建新 |
| 作者单位： | 湖州职业技术学院,浙江,湖州,313000 |
| 摘 要： | 本文论述中小企业应以顾客需求为导向,从产品、促销、价格和渠道等方面寻求更具特色的营销策略,以适应E时代新的营销模式。 |
| 关 键 词： | 网络经济 中小企业 营销策略 创新 |
A Brief Talk on the Innovation of Marketing Tactics of Small and Medium-sized enterprises in Cyber-economy Era |
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| Xu Jian-xin. A Brief Talk on the Innovation of Marketing Tactics of Small and Medium-sized enterprises in Cyber-economy Era[J]. Journal of Qiongzhou University, 2004, 11(6) | |
| Authors: | Xu Jian-xin |
| Abstract: | The article discusses that small and medium-sized enterprises should seek peculiar marketing tactics in such aspects as products,sales promotion,prices and channels to meet the needs of customers and create new marketing pattern in E age. |
| Keywords: | Cyber-economy small and medium-sized enterprises marketing tactics innovation |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |