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宁夏保险市场现状、问题及对策研究
引用本文:周爱兰.宁夏保险市场现状、问题及对策研究[J].西北第二民族学院学报,2008(3):79-84.
作者姓名:周爱兰
作者单位:周爱兰(北方民族大学商学院,宁夏,银川,750021)
摘    要:近年来,宁夏保险业发展迅速,但由于宁夏保险市场起步晚、保险业务总体规模小,与全国乃至西北地区相比,仍存在着一定的差距,财产保险市场、人寿保险市场和中介市场都存有一定的问题。要加快宁夏保险市场的发展,首先要提高保险业服务于地方经济建设的意识和能力;不断改革和创新保险产品,增加供给,提高服务;促进保险的专业化分工,加强专业中介机构的作用;建立高素质的营销队伍,加大对专业人才的培养力度。

关 键 词:宁夏保险市场  发展现状  存在问题  对策
文章编号:1008-2883(2008)03-0079-06
修稿时间:2007年11月17

A Study on the Actualities of Insurance Market, Problems and Countermeasures in Ningxia
ZHOU Ai-lan.A Study on the Actualities of Insurance Market, Problems and Countermeasures in Ningxia[J].Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science),2008(3):79-84.
Authors:ZHOU Ai-lan
Institution:ZHOU Ai-lan (School of Business,Beifang Ethnic University, Yinchuan 750021 ,China)
Abstract:Ningxia insurance market has developed very fast in recent years. But there are still some problems in preperty insurance market, life insurance market and medium market compared with other provinces in Northwest and the whole country due to its late beginning, small scale. To speed up the development of Ningxia insurance market, awareness and capability that insurance industry serves local economic construction should be enhanced first. Secondly, continuous reform and innovation in insurance products will be needed. At the same time, service quality should be improved. Thirdly, the function of professional medium should be strengthened. Last, greater efforts should be made in cultivating and training of professional marketing team.
Keywords:insurance market in Ningxia  actualities of development  problems  counter-measures
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