五四时期高校校报实践的当代启示

百年前，高校校报立足校园、辐射社会，产生了超出校园的传播力、影响力，其骄人业绩令今天的校报人景仰。今天，在人才、技术、物资、财力上相对匮乏的高校校报要从发展的困境中突围，可以向自身寻找动力源，在历史梳理中明确自身定位，凸显纸媒优势；规范文字使用，重视联系读者；提升媒介素养，强化实践功能。

The Practice and its Comtemporary Enlightenment of College Newspapers During the May 4 Period

About one hundred years ago, college newspapers based on campus and faced to the society, has the huge spreading capacity and influence power, and their achievement should be deserving of respect. Today college newspapers are of relative lack in talent, technology, materials and fund. But they can find power source from themselves, for example, order the history of college newspapers to confirm their location and make their advantage prominent; normalize the use of language and value the attachment with readers; promote students'' media literacy and intensify the practice function.