农业知识与信息系统(AKIS)个案分析 ———来自海南阜龙乡天堂村与新村的调查

为了探讨乡村科技传播中阻碍农民认知行为发展的关键原因，文章采用问卷调查与个案访谈相结合的研究方法，利用农业知识与信息系统理论对相关个案进行了深入的调查研究与分析，调查对象为海南省白沙县阜龙乡天堂村与新村两个相邻的少数民族行政村农民及与之相关的乡村科技传播机构和人员。调查分析结果表明：农民的知识结构主要以隐性知识为主，其知识来源主要是个体的经验积累和农民之间的相互模仿，知识技术传播方式以隐性知识传播为主;外部乡村传播者由于对农民认知结构和认知行为学习规律严重缺乏了解，在传播内容和传播方式上均主要强调显性知识的传播而未能重视隐性知识的传播，致使其传播效果影响甚小。本研究认为，未来的乡村科技传播应该更多地利用隐性知识传播规律，以便更好地促进农民认知行为的改变。

Agricultural Knowledge and Information System Case Study——the Investigation from Tiantang and Xin Village,Fulong Town,Hainan Province

The paper attempts to explore the key factors which influenced the development of farmer's perception and practice in the rural science and technology communication.The theory of agricultural knowledge and information system is used to analyze the related cases.The farmers in the BaiSha county of Hainan province and the related staff of the rural communication organization were investigated with the questionnaire method and case study method.The study indicated that:the tacit knowledge is the main part of t...