企业并购目标的选择策略

企业并购充满风险,失败率高.以正确的策略选择合适的并购目标,是减少失败争取成功的首要问题.企业并购应首先明确战略目标,并在此指导下进行行业选择,进而展开企业选择;并购中要全面分析影响并购目标选择的行业因素和企业因素;在不同并购动机下,选择并购目标顾及的因素应各有侧重,采取与之相应的策略;在多元化与专业化选择中,以专业化为主要取向,在以强食弱与强强联合之间,强强联合为主流.

Tactics in Selecting the Target in Merger and Acquisition

In merger and acquisition, the acquiring firms frequent fail because of the risks and mistakes during the whole process. So, it is important to select a proper target with a correct tactic. In my opinion, the acquiring firms should establish a strategic goal firstly, select the industries secondly, and select the firms lastly. Moreover, the acquiring firms should consider the various factors of industries and firms. Under different motivations, an acquiring firm should emphasize particularly on different factors and adopt different tactics. Finally, I will discuss two host problems. The first one is whether an acquiring firm should adopt a multiangular or a special strategy in the industry selection. The second one is whether an acquiring firm should choose a weak or a strong firm to merge and acquire in the firm selection.