后现代语境下身体符号的凸显和重塑——兼涉对沪上电视娱乐节目海派文化身份模糊化的思考

  摘要：  近几年来，娱乐节目异军突起，但娱乐节目之间相互“抄袭”的势头令人感到担忧，沪上电视娱乐节目日益严重的同质化倾向便是最有力的佐证。以“海纳百川、兼容并蓄”为特征的海派文化在沪上娱乐节目的创作中难觅踪影，一向以“注重变通和创新”著称的上海，其鲜明的城市品格和地域特色在沪上娱乐节目中也逐渐消隐。当下，身体符号的非理性传播不断挤兑着娱乐节目对人们精神层面上的文化消费，也让娱乐节目自身陷入了模仿的困境，身体成为炫耀的资本和令人艳羡的对象，电视画面上不断放大的身体符号在成为“力比多转移”的平台之后，也在刺激着人们内在欲望需求的进一步膨胀。因此，如何唤醒电视娱乐节目的创新意识，如何强化娱乐节目的身份指征，怎样处理身体、娱乐、欲望、精神和文化之间的复杂关系，该如何在商业文化中以理性的审美态度重塑娱乐节目是当下电视人亟需思考和解决的问题。  

The Highlighting and Remodeling of the Body Sign in the Post-Modern Context——A Reflection on the Blurred Identity of Shanghai Culture in Local Entertainments

In recent years,TV entertainments,although having a rapid development,take on a trend of mutual plagiarism,which is quite worrying.As the most powerful evidence,TV entertainment programs in Shanghai are growing more and more homogeneous.In them,it is almost hard to find a trace of Shanghai culture which is characteristic of all rivers running into sea or taking in everything.Thus,Shanghai,once known as focus on versatility and innovation,is gradually losing its distinct urban character and geographical feat...