| Abstract: | The author, who has written nine textbooks in 26 editions over the past two decades, discusses his ideas of how to bring a production and operations management course alive. He introduces a model that ties together the use of text with both ancillary materials that accompany that book as well as with other tools available independent of the text. Some of these tools are technology driven (e.g., CD ROMS and the Internet), while others bring real business exposure to the course (e.g., field study consultancies, guest speakers, and plant tours). |
