A theory and verities of market place behaviour

This study questions traditional notions of competitive economic behaviour from a theoretical perspective of social psychology and systems theory. Inter alia these approaches suggest, firstly, that economic relationships are simply an aspect of broader social relationships and are likely to be characterised by cooperation rather than competitiveness and the likelihood of conflict. Secondly, it is suggested that the conditions required for market participants to he “fully informed” would not he evident because of the potential instability of such a communications network or system.These broad hypotheses are examined by measuring aspects of communications and business behaviour in a wholesale agricultural market. The data. which are analysed by network and correlational procedures, support the hypotheses.