MEASURING LEVELS OF PARTY IDENTIFICATION DOES QUESTION ORDER MATTER?

This article examines whether asking the vote question beforeparty identification alters the strength of partisanship andits relationship to vote choice. It employs the 1992 BritishElection Survey, which included a random split half-sample experiment,and the 1992–93 American Election Study Panel, where thequestion order for party identification and the vote were changed.The results show that altering the question ordering had verylittle effect in Britain and no significant effect in the UnitedStates. These results are consistent with the notion that partyidentification is one of the more enduring and stable componentsof mass political behavior in both presidential and parliamentarysystems.