| 国际营销中产品的包装、促销与传播学 |
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| 引用本文： | 宋东风,郝晓雁.国际营销中产品的包装、促销与传播学[J].重庆邮电学院学报(社会科学版),2003,15(2):26-28. |
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| 作者姓名： | 宋东风 郝晓雁 |
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| 作者单位： | 山西财经大学工商管理系，山西财经大学理财学系 山西 太原 030006，山西 太原 030006 |
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| 摘 要： | 全球经济一体化和企业国际化要求企业必须面对国际市场,参与国际竞争而重视国际营销则是颇为重要的方面。据此从包装的重要性出发,阐述了包装对于促销的意义、发展,进而论述了竞争整合营销传播战略对于企业的要求。
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| 关 键 词： | 国际营销 包装 营销理论 |
| 文章编号： | 1009-1289(2003)02-0026-03 |
| 修稿时间： | 2001年11月9日 |
Developmental Communication in the Marketing Theory |
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| SONG Dongfeng,HAO Xiaoyan.Developmental Communication in the Marketing Theory[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2003,15(2):26-28. |
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| Authors: | SONG Dongfeng HAO Xiaoyan |
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| Abstract: | The integration of the world economy brings different businesses into the international market. International marketing plays a very important part in the international competition. This paper expounds the importance of packaging and its growth, followed by the requirements presented to businesses by the strategy of competitively integrating marketing communication. |
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| Keywords: | international marketing packaging marketing theory |
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