Saints and sinners: Competing identities in public relations ethics |
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| Authors: | Johanna Fawkes |
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| Institution: | School of Communication and Creative Industries, Charles Sturt University, Panorama Avenue, Bathurst, NSW 2795, Australia |
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| Abstract: | Public relations ethics is confused and often superficial in its approach, relying heavily on traditional theory, with only occasional reference to more recent developments in professional ethics, particularly feminist and global ethical perspectives. |
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| Keywords: | Professional ethics Public relations ethics Ethical guardian Advocate Jungian archetypes |
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