Trains,chains, blame,and elephant appeal: A case study of the public relations significance of Mary the Elephant |
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Authors: | John Brummette |
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Institution: | School of Communication, P.O. Box 6932, Radford, VA 24142, United States |
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Abstract: | Using the media coverage of the hanging of Mary the Elephant, the purposes of this article are to discuss the major implications of the press agentry model of public relations, the impact of corporate decisions on the reputation of its surrounding community, and how the values related to societal issues such as animal cruelty change over time. Findings reveal that public pressure, intense police attention, and the counsel of a master press agent led the circus owner to make the decision to hang Mary and ultimately adulterate the reputation of the town of Erwin, Tennessee indefinitely. |
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Keywords: | Mary the Elephant Press agentry model Animal cruelty Circus promotion Public relations history Community reputation |
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