文化遗产数字化与互动性推广模式——基于新媒介载体的文化产业开发

文化遗产的数字化不仅可以有效保护与传承文化,还可以与新媒介结合进行互动式推广。利用数字技术、网络技术、移动通信技术等新媒介推广文化的模式有:富媒体虚拟场景展示、IGA软性推广、虚拟真实互动等。通过这些方式可实现新媒介与文化遗产推广推介的结合、虚拟场景与真实景观的结合、线上互动与线下互动的结合。通过互动性推广,辐射大众、涵盖小众,并影响多目标人群的参与与关注。

Digitization of Cultural Heritage and the Mode of Interactive Promotion： Development of Cultural Industry Based on New Media Carrier

Digital cultural heritage can not only effectively protect and inherit culture, but also can be combined with new media for interactive promotion. The modes of promoting culture through new media like digital technology, network technology, mobile communication technology are rich media virtual scene display, IGA soft promotion, virtual reality interaction, etc. Through these methods, combination can be realized between new media and cultural heritage promotion, between virtual scene and real landscape, and between on-line and off-line interaction. The interactive promotion helps to cover both the majority and minority and attract their attention.