Determinants of consistent,timely, and active responses in corporate crises |
| |
Authors: | Yi-Hui Huang Shih-Hsin Su |
| |
Institution: | 1. School of Journalism and Communication, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong;2. Lion Travel Group, Taiwan |
| |
Abstract: | This paper investigates the individual and combined factors affecting the extent to which corporations respond to crisis events consistently, in a timely manner, and actively. The determinants examined include public relations autonomy, legal dominance, strategic orientation, and organizational factors. A survey was conducted of communications mangers, public affairs personnel, and public relations personnel, drawn from the top 500 companies operating in Taiwan. Results indicate that the relative effect of individual sources of influence on crisis response is greatest for situations in which public relations departments have the most autonomy, followed by those where crisis management is handled with a strategic orientation, those where the legal departments dominate, and those where organizational factors provide the main avenue of address. The results emphasize the intriguing role of public relations autonomy by demonstrating its significant impact on providing a consistent, timely, and active crisis response. The strategic orientation of situation analysis also predicts a consistent response, whereas legal dominance predicts strategic ambiguity or inconsistent communication. |
| |
Keywords: | Form of crisis response Determinant Public relations autonomy Legal dominance |
本文献已被 ScienceDirect 等数据库收录! |
|