Good management,sound finances,and social responsibility: Two decades of U.S. corporate insider perspectives on reputation and the bottom line |
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Authors: | Sandra C Duhé |
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Institution: | Mr. and Mrs. Tom Galloway Endowed Assistant Professor of Communication, Public Relations Program Coordinator, University of Louisiana at Lafayette, Department of Communication, P.O. Box 43650, Lafayette, LA 70504-3650, United States |
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Abstract: | This research sought to expand practitioner and scholarly understanding of the relationship between corporate reputation and the bottom line. An analysis of 706 firms over a 21-year timeframe revealed three attributes of reputation – management quality, financial soundness, and social responsibility – made consistently positive contributions to several measures of firm financial performance. Perceptions of corporate reputation were gathered exclusively from U.S. executives, directors, and financial analysts, referred to herein as corporate insiders. |
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Keywords: | Corporate reputation Firm financial performance Corporate social responsibility |
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