论理工科高校文科学报特色化的途径

理工科高校创办的学报在我国高校学报中占的份额很大，但质量堪虞，这直接影响了人们对学报的总体评价。究其原因，与这些学报办刊宗旨不明确、刊物格局呈“大拼盘”式、缺乏看点不无关系。而要得到学者、读者、期刊界同行的认可，当务之急是要顺应当前期刊市场化、专业化，读者细分化、小众化的大趋势，办出特色，走一条特色化办刊的道路，其中，较为可行的首选开办特色栏目。而已有一些学报此前在此方面所作的探索，无疑可以为其他理工科高校文科学报提供借鉴。

The Road of Speciality of the Journals Directed by Universities of Science and Engineering

The journals directed by universities of science and engineering take a great share in all university journals, but their quality deserve worry because they are generally low evalued in academic fields. The reasons are that these journals＇ composing aim is not clear, and the patterns like horsd＇oeuvres, unworth reading. In order to attract attentions of scholars, readers and colleagues in journal circles, it is necessary for the journals to find their own particular roads, conforming to the current trend of marketization and specialization of journals, segmentation and demassification of readers. Among these measures, to set up characteristic columns is the most feasible. Undoubtedly the attempts made by some journals in this field could provide useful lessons.