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电视剧《成吉思汗》对民族文化资源的开发
引用本文:张淑梅.电视剧《成吉思汗》对民族文化资源的开发[J].内蒙古民族大学学报(社会科学版),2012(3):40-43.
作者姓名:张淑梅
作者单位:内蒙古大学艺术学院
摘    要:既然《成吉思汗》一部电视剧就可以对多种文化资源进行深度开发,那么就可以说影视剧开发形式是文化资源开发的一种可行而有效的开发方式。特别是针对两种文化资源,一是意识形态文化资源,因为意识形态文化资源属于隐性文化资源,隐性文化开发方式很有限,必须附着于合适的语言、文字或影像;二是历史文化资源,因为宏大的历史场景可以借影视屏幕真实再现,并借助影视屏幕广泛传播、迅速传播,形成社会效益。以此为基础,其他开发方式就可以紧跟其后进行产业链开发了。

关 键 词:成吉思汗  电视剧  民族文化资源  文化内涵

The Influence of Teleplay Genghis Khan on the Development of National Cultural Resources
ZHANG Shu-mei.The Influence of Teleplay Genghis Khan on the Development of National Cultural Resources[J].Journal of Inner Mongolia University for Nationalities(Social Sciences),2012(3):40-43.
Authors:ZHANG Shu-mei
Institution:ZHANG Shu-mei(Art College,Inner Mongolia University,Huhhot 010010,China)
Abstract:A drama Genghis Khan can be taken future development on more than one cultural resource.Then you can say that is the exploitation of the cultural resources in the form of films and development of a feasible and effective approach to development,especially for the two cultural resources.First,ideological culture resources,it belongs to the Recessive Culture resources,the Recessive Culture development is limited and must be attached to the appropriate language,text or images.Second,historical and cultural resources,because grand historical scenes can take true representation of the television screen,and with the television screen it can be widely and rapidly spread,forming social benefits as well.On this basis,other development can get developed following this industry chain.
Keywords:Genghis Khan  Teleplay  national cultural resources  Cultural connotation
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