| 顾客关系营销的博弈分析 |
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| 引用本文： | 赵平,王玉华. 顾客关系营销的博弈分析[J]. 汕头大学学报(人文社会科学版), 2010, 26(2): 88-93 |
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| 作者姓名： | 赵平 王玉华 |
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| 作者单位： | 汕头大学商学院,广东,汕头,515063 |
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| 摘 要： | 关系营销的兴起与发展是20世纪80年代以来营销理论经历的一场重大的变革。企业与客户行为之间的博弈关系表明,随着市场经济的日益完善与买方市场的形成,我国企业开展关系营销的重要性和迫切性日益显现,企业应该根据实际情况构建和实施关系营销战略。
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| 关 键 词： | 顾客 关系营销 博弈分析 对策 |
A Game Theory Analysis of Relationship Marketing |
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| ZHAO Ping,WANG Yu-hua. A Game Theory Analysis of Relationship Marketing[J]. Journal of Shantou University(Humanities Edition), 2010, 26(2): 88-93 |
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| Authors: | ZHAO Ping WANG Yu-hua |
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| Affiliation: | ZHAO Ping,WANG Yu-hua(Business School,Shantou University,Shantou,Guangdong 515063) |
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| Abstract: | The emergence and development of relationship marketing have greatly affected the marketing theory since 1980's.With the perfection of the market economy and the formation of the buyer' s market,it is important and urgent for enterprises to carry out the relationship marketing,and the enterprises should build and implement relationship marketing strategies according to the actual situations. |
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| Keywords: | relationship marketing game analysis countermeasures |
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