| 移动通信单向收费定价策略研究 |
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| 引用本文： | 吕志勇,陈宏民,廖刚.移动通信单向收费定价策略研究[J].管理工程学报,2005,19(1):65-68. |
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| 作者姓名： | 吕志勇 陈宏民 廖刚 |
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| 作者单位： | 上海交通大学安泰管理学院,上海,200052 |
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| 基金项目： | 国家自然科学基金资助项目(70172001) |
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| 摘 要： | 随着移动通信业务的飞速发展,其收费模式和定价策略为世界各国所关注。本文从中国电信产业现状出发,对移动通信单向收费定价策略进行研究,结果表明:①网络外部性对移动通信市场有福利增加效果;②产业发展早期,可采取呼叫付费原则发展移动通信;③产业发展后期,可采取分离付费原则增加社会福利。
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| 关 键 词： | 单向收费 呼叫付费原则 分离付费原则 网络外部性 双重加价 |
| 文章编号： | 1004-6062(2005)01-0065-04 |
| 修稿时间： | 2003年3月7日 |
Research of the Pricing Strategy in Mobile Telecommunications' Unilateral Charging |
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| Abstract: | Many people paid attention to the charging mode and pricing strategy of mobile telecommunications with its fast development.This paper focusing on the unilateral pricing strategy of Chinese mobile telecommunications concluded that network externality would improve the social welfare.It also suggested that we should adopt caller pay principle to prompt mobile telecommunications at the beginning and adopt receiver pay principle to increase social welfare in the end. |
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| Keywords: | unilateral charging caller pay principle receiver pay principle network externality double marginalization |
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