| 影响江苏人寿保险需求因素的实证分析 |
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| 引用本文： | 刘荣茂,姚建宁,何亚峰.影响江苏人寿保险需求因素的实证分析[J].南京农业大学学报(社会科学版),2007,7(2):35-40. |
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| 作者姓名： | 刘荣茂 姚建宁 何亚峰 |
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| 作者单位： | 南京农业大学,经济管理学院,江苏,南京,210095 |
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| 摘 要： | 建立人均寿险保费收入与城乡居民可支配收入、利率、通货膨胀率、社会保障支出以及险种创新等变量的多元线性回归模型,对江苏人寿保险需求进行实证分析,研究结果表明:城乡居民人均可支配收入、利率水平、上年保费收入和重大的险种创新对江苏省人均寿险保费收入正相关,上年通货膨胀率、当年通货膨胀率和人均社会保障支出对江苏省人均寿险保费收入负相关。最后,我们根据研究结果提出了几点政策建议。
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| 关 键 词： | 江苏省 人寿保险 需求 实证分析 |
| 文章编号： | 1671-7465(2007)02-0035-06 |
| 修稿时间： | 2006年12月23 |
Empirical study on the factors affecting the demand of life insurance in Jiangsu Province |
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| LIU Rong-mao,YAO Jian-ning,HE Ya-feng.Empirical study on the factors affecting the demand of life insurance in Jiangsu Province[J].Journal of Nanjing Agricultural University(Social Science Edition),2007,7(2):35-40. |
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| Authors: | LIU Rong-mao YAO Jian-ning HE Ya-feng |
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| Abstract: | This paper sets up a multiple linear regression model between life insurance income and disposable income of residents,interest rate,inflation index,social security payout and insurance kind innovation.The results show that disposable income of residents,interest rate,previous year's life insurance income and insurance kind innovation are positive to the life insurance demand in Jiangsu Province,while previous year's inflation index,current inflation index and social security payout are negative.We also put forward some suggestions based on the former analysis. |
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| Keywords: | Jiangsu Province life insurance demand empirical study |
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