| 和谐传媒语言的构建 |
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| 引用本文： | 徐莉.和谐传媒语言的构建[J].淮南工业学院学报(社会科学版),2013(3):66-69. |
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| 作者姓名： | 徐莉 |
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| 作者单位： | 安徽师范大学文学院,安徽芜湖241000 |
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| 基金项目： | 中国语言文学A类重点学科项目＂大众传媒的语言和谐研究＂的阶段性成果之一;安徽省教育科学规划课题＂传统文化与青少年语文素养养成（JG11032）研究＂成果;安徽省省级质量工程对外汉语特色专业建设项目阶段性成果. |
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| 摘 要： | 传媒语言是否和谐是大众传媒能否发挥作用的重要因素,不但关系到大众传媒的宣传报道功能、国民素质教育功能、文化审美功能能否顺利实现,而且还直接反映了一个国家、一个民族的语言文化水平.分别从语音、词汇、语法、语用等方面,对大众传媒的语言使用现状做了详尽的分析,并提出构建和谐传媒语言的基本途径,即语言政策是传媒语言和谐发展的有力支持;语言态度是传媒语言和谐发展的主观因素;语言规范是传媒语言和谐发展的内在要求;语用原则是传媒语言和谐发展的基本准则.
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| 关 键 词： | 语言和谐 语言政策 语言态度 语言规范 语用原则 |
On the construction of harmonious mass media language |
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| XU Li.On the construction of harmonious mass media language[J].Journal of Huainan Institute of Technology(Social Science),2013(3):66-69. |
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| Authors: | XU Li |
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| Institution: | XU Li (School of Literature, Anhui Normal University, Wuhu, Anhui 241000, China) |
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| Abstract: | Whether mass media language is harmonious or not is a crucial element in determining if mass media can exert their important functions, which not only correlates with smooth realization of the functions of publicizing and reporting, of national quality education and cultural aesthetics, but also directly reflects a nation＇s linguistic and cultural levels. This paper detailedly analyzes the status quo of the current mass media language use from the aspects of pronunciation, vocabulary, grammar and usage, and proposes the basic ways of constructing harmonious mass media language： language policy being its the powerful prop, language attitude being its subjec- tive factor, linguistic norms being the intrinsic demand and pragmatic principles being its basic norms. |
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| Keywords: | language harmony language policy language attitude language norms pragmatic principles |
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