| 迎接形象力的时代 |
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| 引用本文： | 王仁定.迎接形象力的时代[J].宁波大学学报(人文科学版),1996(3). |
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| 作者姓名： | 王仁定 |
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| 作者单位： | 波杉杉集团 总裁助理、企划部长，宁波大学中国文化与传播系特聘教授 |
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| 摘 要： | 当今世界,形象力日益成为商战取胜的关键。优美的品牌形象是企业巨大的财富。形象经营是一项长期的战略使命,必须持之以恒。一个经得起时间考验的品牌形象往往具有文化性,当今流行的CIS策略是塑造企业个性化的优美形象的很好办法。一个企业和品牌形象的塑造,是一个漫长,渐进、艰辛的过程,是一代又一代企业人智慧和心血的结晶。期望在民族工业的每一领域都有若干形象优美,品质一流的企业和品牌,成为民族经济的柱石。
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| 关 键 词： | 形象力 品牌形象 CIS策略 |
TO MEET THE EPOCH OF IMAGE POWER |
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| Wang Rending.TO MEET THE EPOCH OF IMAGE POWER[J].Journal of Ningbo University(Liberal Arts Edition),1996(3). |
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| Authors: | Wang Rending |
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| Institution: | Wang Rending |
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| Abstract: | Striking image of a brand is a great wealth of an enterprise and thus a key to success in the world-wide commercial competition. In addition, any time-tested brand image is characterized by its cultural richness and property. The popularly accepted CIS is a good way to the construction of remarkable image with special features, which is a long process and requires painstaking efforts on the part of enterprisers. |
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| Keywords: | image power brand name image CIS |
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