| 虚假广告认定标准浅析 |
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| 引用本文： | 李冰强.虚假广告认定标准浅析[J].山西大学学报(哲学社会科学版),2005,28(3):42-45. |
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| 作者姓名： | 李冰强 |
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| 作者单位： | 山西大学,法学院,山西,太原,030006 |
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| 摘 要： | 广告在促进企业发展、提升企业市场竞争力中的作用很大,但虚假广告对社会经济的破坏作用不容忽视。借鉴国外立法与司法实践并结合我国实际,合理确立我国虚假广告的认定标准,有利于广告事业的健康发展和经济的可持续增长。
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| 关 键 词： | 虚假广告 界定 标准 |
| 文章编号： | 1000-5935(2005)03-0042-04 |
| 修稿时间： | 2005年2月19日 |
Discuss on Legal Standard of False Advertisement |
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| LI Bing -qiang.Discuss on Legal Standard of False Advertisement[J].Journal of Shanxi University(Philosophy and Social Sciences Edition),2005,28(3):42-45. |
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| Authors: | LI Bing -qiang |
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| Abstract: | Advertisement plays an important role in accelerating enterprise development and promoting competitive power of enterprise in the market. However, it can't be ignored that false advertisement do great harm to our society. Referred to foreign experience and based on our country's reality, it will be of great benefit to the sustainable development of advertising and economics by establishing the legal standard of false advertisement. |
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| Keywords: | false advertisement appraising standard |
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