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| 试论高校后勤形象建设 | |
| 引用本文： | 于春敖,张文茹,尹明丽,徐美恒.试论高校后勤形象建设[J].天津大学学报(社会科学版),2002,4(3):288-290. |
| 作者姓名： | 于春敖 张文茹 尹明丽 徐美恒 |
| 作者单位： | 1. 天津大学,后勤服务集团,天津,300072 2. 天津大学,直属部门办公室,天津,300072 3. 天津大学,社会科学与外国语学院,天津,300072 |
| 摘 要： | 以公共关系的组织形象理论为依据 ,探讨高校后勤社会化过程中管理模式的创新 ,以提高后勤整体的管理水平和服务质量 ,促进高校教育事业的发展 ,落实科教兴国战略 ,同时使自身在激烈的市场竞争中立于不败之地 ,并得到长足的发展。 |
| 关 键 词： | 高校后勤 形象建设 形象功能 |
| 文章编号： | 1008-4339(2002)03-0288-03 |
| 修稿时间： | 2001年9月11日 |
Approach to Image Building of College Office Service |
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| YU Chun ao ,ZHANG Wen ru ,YIN Ming li ,XU Mei heng.Approach to Image Building of College Office Service[J].Journal of Tianjin University(Social Sciences),2002,4(3):288-290. | |
| Authors: | YU Chun ao ZHANG Wen ru YIN Ming li XU Mei heng |
| Institution: | YU Chun ao 1,ZHANG Wen ru 1,YIN Ming li 2,XU Mei heng 3 |
| Abstract: | This paper discusses the innovation of the modes of administration during the socialization of college office service on the basis of the theory of organizational image of public relations in order to improve the administrative skill and service as a whole, to advance college education and implement the strategy of promoting the prosperity of China by science and education as well as to base ourselves on sure ground for considerable progress in the fierce market competition. |
| Keywords: | college office service image building image function |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |