| 消费者持续满意度研究——基于快乐适应视角 |
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| 引用本文： | 邬适融,陈洁,曾艺生,王晗蔚.消费者持续满意度研究——基于快乐适应视角[J].南开管理评论,2011,14(1). |
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| 作者姓名： | 邬适融 陈洁 曾艺生 王晗蔚 |
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| 作者单位： | 1. 上海应用技术学院
2. 上海交通大学安泰经济与管理学院 |
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| 基金项目： | 国家自然科学基金重点项目 |
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| 摘 要： | 从动态视角研究消费者满意是营销学研究的前沿问题.本文从快乐适应角度考察消费者如何在消费决策过程中获得持续的满意.问卷调查研究发现,尽管不同产品的满意度会随时间的延续下降,但剔除价格变动因素后,由于互动性产品给消费者带来的快乐更不易适应,满意度并未随时间发生明显改变;情感性产品给消费者带来满意容易适应,满意度随时间的推移明显下降;实用性产品并未给消费者带来明显的情感刺激,因此,消费者对这类产品的满意度相对比较稳定.根据快乐适应理论,商品的互动性带来的消费的不易适应性是影响持续满意度的主要因素.本研究的结论为消费者、厂商、政府部门在购买商品、生产产品和制定政策等方面提供建议.
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| 关 键 词： | 持续满意度 快乐适应 互动性 情感性 |
A Research on Consumers' Sustainable Satisfaction:An Investigation from Hedonic Adaption Perspective |
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| Wu Shirong,Chen Jie,Zeng Yisheng,Wang Hanwei.A Research on Consumers' Sustainable Satisfaction:An Investigation from Hedonic Adaption Perspective[J].Nankai Business Review,2011,14(1). |
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| Authors: | Wu Shirong Chen Jie Zeng Yisheng Wang Hanwei |
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| Institution: | Wu Shirong1,Chen Jie2,Zeng Yisheng1,Wang Hanwei2 1.Shanghai Institute of Technology,2.Antai School of Economics & Management,Shanghai Jiao Tong University |
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| Abstract: | It is a cutting-edge issue in marketing research on the con-sumer satisfaction from a dynamic perspective.This paper focuses on how consumers achieve sustainable satisfaction in the process of de-cision-making from the perspective of hedonic adaption so as to pro-vide reference for consumers,manufacturers and government.Based on a survey study of six products,this paper finds that: Consumer satisfaction will decline with time passing by;Although the satisfac-tion across different products would decrease ove... |
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| Keywords: | Sustainable Satisfaction Hedonic Adaptation Interactive Product Affective Product |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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