大众传媒与社会主义核心价值体系传播问题探析

大众传媒具有思想政治教育、社会协调、价值规范的功能,是当前社会主义核心价值体系传播的重要途径。大众传媒的内在规定性及传播规律和传播形势的必然要求促使我们应充分发挥大众传媒在社会主义核心价值体系传播过程中的作用。但在大众文化和市场经济的影响下,大众传媒在信息传播过程中不可避免地走进入一些误区,给社会主义核心价值体系传播带来了消极影响。因此,我们要加强引导,对大众传媒进行科学定位与分类,搭建新的传播平台,使其成为弘扬社会主义主旋律的强大阵地,成为凝聚全民族力量的具有强大号召力的重要平台。

Mass Media and the Dissemination of the Socialist Core Value System: An Analysis

Mass media,with the functions of ideological and political education,social harmonization and value standardization,are the important way to spread the socialist core values.The intrinsic rules,dissemination law and situation of mass media surely require that we should make full use of the roles of mass media in the dissemination of the socialist core value system.But under the influence of popular culture and market economy,mass media will inevitably run into some misunderstandings in the process of spreading information,thus bringing negative influences to the dissemination of this system.Therefore,it is essential to strengthen the guidance of mass media with scientific orientation and classification while building new communication platforms so as to make them become powerful positions in promoting the socialist theme as important platforms for combining the strength of the whole nation with a powerful appeal.